Rich’s Selects Blacksmith Applications for Foodservice and In Store Bakery Businesses

Buffalo, NY -- Rich Products Corporation, pioneer in the frozen food industry, has selected Blacksmith Applications, Inc., the leading provider of contract, trade, and deduction management solutions for the foodservice and consumer goods industries.  

After an extensive evaluation of alternatives in the market, Rich’s will begin a full implementation of Blacksmith’s FORGE suite of products inclusive of its Analytics solutions.  The value proposition, more effective management of deduction processing and approval workflow through greater visibility to the economic impacts of proposed pricing and trade spending.  By enabling timely and reliable analysis of sales, trade and financial information, more informed decisions can be made and consistent controls established based on profitability and available budgets.

About Rich’s

Rich Products Corporation, headquartered in Buffalo, NY, is known as a pioneer in the frozen food industry and as a leading supplier and solutions provider to foodservice, in-store bakery and retail. Since 1945 Rich’s has grown to $2.9 billion in annual revenue, in 100 countries, selling more than 2,000 products across nine categories that include: Toppings & Icings, Sweet Goods, Appetizers, Finished Desserts, Pizza Products, Italian Specialties, Bread & Rolls, Bar-B-Q and Shrimp & Seafood. Technology and innovation has brought foods such as whipped toppings that retain their shape for hours to dough that doesn’t require proofing.    

FORGE ANALYTICS is a registered service mark of Blacksmith Applications, Inc.