General Mills and Blacksmith Applications to Enter Into Trade Management Pilot

Minneapolis, MN -- General Mills and Blacksmith have begun a pilot assessing functionality of the FORGE suite of pricing, trade, settlement and analytical tools relative to General Mills‘ needs.  The General Mills pilot undertaking looks to deliver improved management process and great insight to strategic considerations. 

FORGE Analytics will be evaluated based on delivering greater visibility to the economic impacts of proposed pricing and trade spending enabling more informed decisions and in establishing consistent controls based on profitability and available budgets.  FORGE Settlements will be assessed in ability to provide efficient and accurate matching of validated claims to deductions delivering more efficient and accurate billback validation and more rapid and accurate deduction matching to valid claims.

About General Mills 

General Mills, headquartered in Minneapolis, Minnesota, is one of the largest packaged food producers in the world, with revenues of nearly $15 billion and over 33,000 employees marketing some of the world’s best-loved brands including: Betty Crocker, Pillsbury, Green Giant, Nature Valley, Fiber One and Cheerios.  General Mills continues to expand in fast growing markets such as China, Russia and Latin America.  A representative day will see consumption of 60 million servings of ready-to-eat cereals, 5 million cups of Yoplait yogurt products, 5 million Pillsbury cookies, 2 million pounds of Green Giant vegetables and more than 1 million servings of Häagen-Dazs ice cream.

FORGE is a registered service mark of Blacksmith Applications, Inc.