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Sabert Corporation Selects Blacksmith Applications for
Contract Management and Trade Spending Management
Blacksmith Applications Releases VANTAGE ANALYTICSSM for Manufacturer Trade Spending Reporting and Analysis
Lawrence, MA (May 11, 2006) –
Blacksmith Applications, Inc., the leading provider of contract, trade, and deduction management solutions for the foodservice and consumer goods industries, announced today the release of VANTAGE ANALYTICSSM, a web-based sales, trade, and financial reporting and analysis tool for manufacturers. With manufacturers significantly shifting their focus towards more strategic and efficient trade spending, the requirement for more accurate and timely data, in-depth analysis, and the ability to leverage that data is at an all-time high. Blacksmith, with the release of VANTAGE ANALYTICSSM, is meeting those needs head-on by providing actionable business intelligence for making key business decisions to maximize ROIs.
"Manufacturers are spending more money on trade every day - through a myriad of programs - with little or no visibility into the effectiveness of that spending. The decisions on where, when, and how to spend those monies continue to be a challenge for their sales, marketing, and finance departments," said Karen Ehrlich, Senior Product Manager, Blacksmith Applications. "VANTAGE ANALYTICSSM will provide manufacturers with valuable data and insight to better track, understand, and manage their business to improve enterprise performance and profitability across all business units. The knowledge gained will lower the risk of lost volume and revenue and give manufacturers the competitive edge they seek in the marketplace."
About VANTAGE ANALYTICSSM
VANTAGE ANALYTICSSM enables sales management, marketing, trade planning, and finance to easily view, report on, and analyze timely and reliable sales, trade, and financial information in a secure data warehouse to better assist them in making key business decisions that drive the profitable growth of their companies. It provides foodservice manufacturers with the relevant data and insight required to maximize sales and marketing efforts. VANTAGE ANALYTICSSM allows users to access, format, and deliver accurate trade spending information throughout an organization. Via the internet or through a company's intranet, users will be able to query, view, and distribute critical information such as operator and distributor profitability, net price integrity by distributor, category and SKU profitability, and workflow key performance indicators.
"VANTAGE ANALYTICSSM is a perfect addition and compliment to our ever-growing suite of sophisticated software solutions," said Paul Wietecha, President, Blacksmith Applications. "With our standardized contract, trade, and deduction management applications, our customers are already enabled with the automated tools and industry best practices to streamline their processes and gain efficiencies. Now with VANTAGE ANALYTICSSM, they'll also gain the additional business intelligence they have longed for - facts, trends, and analysis - to consistently make informed decisions in a highly-competitive and rapidly-paced environment. It's not enough anymore to offer the biggest rebates or have the most extensive product line. To grow profitably, manufacturers need to make the most educated trade spending decisions possible and ensure that actions are effectively aligned with overall company strategies for growth."
About Blacksmith Applications
Blacksmith Applications is the leading provider of contract, trade, and deduction management solutions for the foodservice and consumer goods industries. The company's solutions enable foodservice manufacturers to more effectively and profitably manage national account contracts, operator deals, distributor trade programs, and deductions. Blacksmith helps eliminate expensive, inefficient processes and reduce contract and deduction management costs, complexities, and overspending. The results are increased speed to market, improved visibility into customer and product performance, and controlled trade spending - all enabling increased revenue, more strategic and profitable decision making, the appropriate deployment of resources at all levels of sales and marketing, and greater overall profitability. Blacksmith provides solutions for companies such as ConAgra Foods, H.J. Heinz, Flowers Foods, Pactiv Corporation, and McCain Foods. Blacksmith Applications is headquartered in Lawrence, Massachusetts. For more information, visit www.blacksmithapps.com or call 1-866-572-9299.
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