awayX Solutions Becomes Blacksmith Applications, Inc.

Wilmington, MA (October 14, 2003) -- awayX Solutions, a leading provider of contract management solutions for the foodservice industry, announced today that it has formally changed its company name to Blacksmith Applications, Inc. The new company name and identity better represent the value that Blacksmith brings to the foodservice industry and the specialization that it offers foodservice manufacturers in managing operator and distributor programs at all levels of sales and marketing.

“We realized that our former name did not truly capture the essence of our company as it has grown and changed over the years, nor did it represent the value and competitive advantages that we offer foodservice manufacturers,” said Paul Wietecha, President of Blacksmith Applications. “We wanted to develop an identity that stated exactly who we are and what we do – dedicated specialists in the foodservice industry who build tools to help foodservice manufacturers compete, win, and grow in a very competitive marketplace.” 

Foodservice manufacturers need efficient systems and processes that allow them to work faster, make more and better educated decisions, and to control their trade spending so they can grow as quickly and profitably as possible. They need solutions providers that can help them win business today and grow their revenues and profits over the long run.

“The blacksmiths of old enabled victory and growth by crafting useful tools and weapons, and we believe we serve a very similar purpose,” said Chris Spallino, Vice President, Marketing and Product Development. “Our goal is to empower our customers to develop more strategic programs, win business, and grow their business profitably.  We now have a name and identity that get to the heart of doing just that. ‘Blacksmith’ is positive, memorable, and speaks to the value that we offer our industry and customers on an everyday basis.”

As a result of the name change, Blacksmith Applications has redesigned its web site and all corresponding marketing materials and sales collateral. To receive copies of the new materials, you may visit Blacksmith’s new web site at www.blacksmithapps.com. The company’s phone number, however, remains the same at 1-866-572-9299.

About Blacksmith Applications

Blacksmith Applications is a leading provider of contract management solutions for the foodservice industry. The company’s solutions enable foodservice manufacturers to more effectively and profitably manage national account contracts, operator deals, and distributor trade programs. Blacksmith helps eliminate expensive, inefficient processes and reduce contract management costs, complexities, and overspending. The results are increased speed to market, improved visibility into customer and product performance, and controlled trade spending – all enabling increased revenue, more strategic and profitable decision making, the appropriate deployment of resources at all levels of sales and marketing, and greater overall profitability. Blacksmith Applications is headquartered in Wilmington, Massachusetts. For more information, visit www.blacksmithapps.com or call 1-866-572-9299.