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We know the foodservice industry better than any other software vendor. We continually hear from customers that they selected us because we are the most knowledgeable about foodservice business practices and are able to recommend new ways of doing things based on our work with other manufacturers. Because we’ve been in your shoes, we’re committed to designing and delivering industry-specific solutions that enable you and your company to thrive and effectively manage your business. We take inefficient business processes and shape those into useful tools for streamlining business, managing contracts, controlling trade spending, gaining business intelligence, and growing your business profitably.

Our products are focused on Visibility, Accountability and Profitability:
  • Visibility – we provide insight for appropriate users throughout the organization into existing deals, profitability, claim data, who approved what and when, change history and other aspects.
  • Accountability – we enable organizations to push responsibility and accountability to the lowest levels of the organization within defined approval criteria and automatically route deal requests and claims for approval.
  • Profitability – we enable organizations to evaluate deal profitability inclusive of all other deals with the same customers [e.g., buying group deals] and facilitate a shift from volume to profitability focus.
Milestones
trade spend solutions
2010 January

Blacksmith Applications Appoints Mike Kosek as Senior Vice President of Sales

Continental Mills Selects Blacksmith Applications' Trade Promotion Management Solutions

2009 November

J.R. Simplot completes successful implementation of Recapture module

Testing with Tibersoft for fully integrated e-POD settlements solution

  October

Simplot implements Recapture feature to reduce available volume/dollars for distributor trade payments

  September  

Releases FORGESM Version 6.0, with features to automate analysis for better decisions with less effort

Norpac goes live with auto-pay module

Bay Valley Foods goes live with FORGESM Analytics

  August

Foster Farms adds the Fernando’s business, purchased from ConAgra, to their implementation of the Blacksmith Application Suite

Custom Culinary extends their use of the Blacksmith Application suite with FORGESM Analytics

  July

BagcraftPapercon goes live with FORGESM Trade, FORGESM Settlements and FORGESM Analytics in less than 5 months

Smithfield Foods extends the Blacksmith Applications Suite to additional businesses

Bay Valley Foods retail division completes successful implementation of FORGESM Trade

  June

Custom Culinary implements FORGESM Settlements

  May

Tina Wefer rejoins to head up marketing, product strategy, thought leadership

  March

MARS Foodservices re-implements with the Blacksmith Application Suite during worldwide SAP conversion with Budget Management feature to control commitments relative to budget balance available

Bay Valley Foods implements GAUGESM offline sales reporting

  February

BagcraftPapercon selects Blacksmith Application Suite

  January

Simplot implements FORGESM 5.1 release with Match Central, a tool to simplify deduction management

2008 December

FORGE Trade 5.0 introduces advanced capabilities for pricing and freight management

FORGE Settlements 5.1 delivers Best In Class integrated end-to-end processing

  November

SOLO Cup Company selects Blacksmith application suite

  October

Pepsi Foodservice and Blacksmith complete strategic blueprint

  September

Advance Food Company implements FORGESM Trade solution

  August

NORPAC Foods launches Blacksmith Suite

  July

Cavendish Farms launches FORGESM Trade and Settlement solutions

  June

J.R. Simplot completes successful implementation

  April

Genpak implements FORGESM Trade Solutions

MARS Foodservices adds FORGESMAnalytics for advanced reporting and analytical capabilities

  March Armour Eckrich implements FORGESM Analytics
2007 October Sabert implements FORGESM Analytics
  August

ConAgra Foods successfully implements fully integrated e-POD settlements solution with Blacksmith and Instill

  July

Blacksmith and Technomic complete ‘State of the Industry’ Best Practice and Benchmarking study for the Disposable Goods categories

  May

Armour Eckrich [Smithfield Foods] successfully implements FORGESM

  March

Bay Valley Food completes successful implementation of the FORGESM suite of solutions

  January

MARS Foodservice selects the FORGESM suite to manage trade spending, settlements and sales reporting

2006 November

Heinz Foodservice goes live with Blacksmith Applications FORGE AnalyticsSM

  October

Mission Foods selects Blacksmith Applications and its entire product suite to manage its trade spending

  May

Custom Culinary selects Blacksmith Applications and its FORGESM Trade, Settlements and Analytics to manage its trade spending, deductions, and sales reporting

Blacksmith releases Version 1.0 of FORGE AnalyticsSM, its web-based sales, trade, and financial reporting and analysis tool for manufacturers

  March

Blacksmith Applications and Technomic, Inc. extend and expand their "Best Practices" Trade Spending Study for foodservice manufacturers

ConAgra extends their use of the Blacksmith Applications Suite with the implementation of FORGESM Analytics

Sabert Corporation selects Blacksmith Applications and its FORGESM Trade and Analytics solutions to manage its trade spending, operator contracts, and distributor trade deals

  February

Blacksmith Applications releases GAUGESM, a powerful new offline sales reporting application for foodservice sales professionals

  January

Foster Farms selects Blacksmith Applications to manage contracts, trade spending, and deductions with its FORGESM Trade and Settlements

Blacksmith Applications releases FORGESM 4.3

2005 December

McCain Foods USA goes live with FORGE SettlementsSM, Blacksmith Applications' Deduction Management solution

  October

Flowers Foods goes live with Blacksmith Applications FORGESM

  August

McCain Foods Canada goes live with Blacksmith Applications FORGESM

  May

Heinz Foodservice goes live with FORGESM

Blacksmith Applications and Technomic, Inc. collaborate on Foodservice Trade Spending Improvement Study to identify inefficiencies in trade spending processes and practices and to provide benchmarked insights and define best practices for foodservice manufacturers

  January

Blacksmith Applications releases FORGESM 3.2

2004 October

Pactiv Corporation goes live with FORGESM Trade and Settlements using Web Services technology for real-time data communication with SAP

  April

Blacksmith Applications releases Version 1.0 of its Deduction Management solution, FORGE SettlementsSM

  March

Hunt-Wesson goes live with FORGESM, Blacksmith Applications contract and trade spending solution

Fernando’s Mexican Foods goes live with FORGESM, Blacksmith Applications contract and trade spending solution

Gilardi Frozen Foods goes live with FORGESM, Blacksmith Applications contract and trade spending solution

2003 November

Lamb Weston selects Blacksmith to manage their trade

  October

awayX Solutions becomes Blacksmith Applications, Inc.

  June

ConAgra Refrigerated Foods goes live [Armour Swift-Eckrich ]

2002 November awayX Solutions deploys it first major upgrade, featuring functionality enhancements for formula-based, automated pricing programs and the ability to capture overlapping trade rates within profit margin calculations
  January awayX Solutions releases Version 1.0 of its Contract and Trade Management solution for foodservice manufacturers
2001 September ConAgra Dairy Foods Company (CDFC) agrees to become awayX Solutions’ partner in developing enhanced features and functionality for the initial release of its Contract and Trade Management solution
  August awayX Solutions completes development on the beta version of its Contract and Trade Management solution for foodservice manufacturers
  January awayX Solutions begins development on the beta version of its Contract and Trade Management solution for foodservice manufacturers
2000 October-
December
awayX Solutions leads several multi-functional workshops with major foodservice manufacturers to uncover common industry issues and to identify solutions that could be standardized across a wide range of manufacturers. Participants included Tyson Foods, Veryfine, Anchor Foods, and ConAgra Foods
  April awayX Solutions is founded with a mission of providing easy-to-use, strategic solutions for foodservice manufacturers to manage complex sales and marketing issues surrounding both operators and distributors
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